Jack & James


Logo Design and Development

Product Design and Development


Brand Positioning and Identity

Branding and Product Design for Jack&James

Logo and product designs for a new baby sleeping bag business.

The Situation

With a toddler and newborn, the team behind Jack&James found no kiwi designs for kids sleeping bags. With the versatility of popping your babies in these comfy Merino sleeping bags, they wanted to create their own collection of Kiwi Inspired Designs for kiwi babies.

The Solution

The first part of this project was to create a logo representing the brand. We used a fun casual typeface with an outline to capture the word mark and silver-fern symbol, producing a kiwi and kid-friendly logo to be used on the sleeping bags, website and social media. There were three key designs; the NZ Map, Fern Symbol and a more creative modern fern adding a pop of colour and lines. The branding and design came together really well. The team were delighted with the end product.