Hawker Velvet


Brand Design

Colour Theory



Brand Positioning and Identity

Hawker Velvet's Logo Refresh

With a new direction and packaging, we reviewed and updated their logo to reflect their modern brand better.

The Situation

After reviewing and updating their packaging, we now needed to update their logo to better reflect their brands new look and feel.

The Solution

We created a strong and concise wordmark using a modern sans serif typeface, similar to the old logo. Through simplification, we moved and updated the antler symbol to reflect the growth and the soft look and feel of antler velvet by curving the antler. The wordmark and icon come together nicely, and although they can stand firm alone in confidence, they are well-balanced to support each other when together.
The colours are simplified to help stand out, using Gold and White as the brand's primary colour palette.