Packaging Refresh for Ara Resolute Range

The Project

While I was working for Giesen Group, we embarked on a journey to update some of its brands. During 2019 - 2020, we updated and refreshed the Ara Wines brand and packaging.
We started by researching the industry and its direct competitors. Working with the Ara brand guidelines, we established a direction that kept with Ara's natural and premium cues—using a unique paper stock made from grape marc and paper waste to help link to the organic nature of this wine. We added copper floating foil that pops off the labels whilst still keeping it looking premium.