Special Release Christmas Sleeves for Giesen Wines

The Project

While working for Giesen Group, we ran multiple marketing campaigns throughout the year to help promote and drive brand sales. During the 2018 and 2019 Summer periods, we launched limited edition sleeves that replaced our traditional labels to celebrate the season, driving sales and awareness over the summer periods.

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The project involved significant planning as we needed to print and apply the sleeves onto the bottles in time for them to distribute in supermarkets for promotion. After months of design, planning and testing, the sleeves were launched, with two sets of designs with the popular Giesen Riesling staying with its beautiful Pohutukawa flower design.

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The campaign was successful, and people responded well and loved the designs.

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