Website Revamp for Hawker Velvet Supplements

After updating their packaging and brand, the last step was their website!

The Situation

After updating the look and feel of their brand and packaging, it was time to review and update their websites. Having a consistent look and feel across all brand touchpoints is essential.

We reviewed the industry and found similar findings as we did their packaging, where most velvet supplement brands are traditional and display rich deer imagery. We moved away from this with a new direction on their packaging, and the website follows.

The website aims to increase traffic and sales.

The Solution

Following a photo shoot, we provided the website with professional imagery of their new products. We kept the site simple, allowing the photography to take focus. We added more information about velvet and the process of harvesting it whilst also adding a personal story to help connect with shoppers. We added customer account functionality which they had yet to have before—building their new site using the Shopify e-commerce platform was the perfect solution for this project.