Brand Creation

Problem: BioGroup, with their innovative Frass product, was poised to enter the New Zealand market but lacked a critical element: a distinctive brand identity. Without a well-defined brand, their unique, mealworm-derived fertiliser faced the risk of being overlooked in the competitive market, potentially leading to confusion among potential customers.

Solution and Deliverables: Phoenix Rogue spearheaded a strategic brand creation process for BioGroup. This initiative focused on establishing a strong and unique brand identity that truly represented the innovative nature of Frass. We developed a visually striking brand logo that captured the essence of BioGroup's vision and product uniqueness. Alongside this, a compelling colour palette and a distinctive visual identity were created to resonate with the target market. These elements collectively formed the core of BioGroup's brand identity, setting a solid foundation for their market entry and ensuring their product stood out in New Zealand's fertiliser sector.

Packaging Creation

Problem: BioGroup's innovative Frass product was ready for the New Zealand market, but they faced a significant hurdle: the absence of suitable packaging. This gap presented a challenge in effectively marketing and distributing their product, crucial for making an impactful debut in the competitive fertiliser industry.

Solution and Deliverables: Phoenix Rogue stepped in to resolve this crucial issue by designing and developing appropriate packaging for BioGroup's unique product. Initially, we chose compostable bags, aligning with sustainability values and offering a distinct, eco-friendly option for retail. After some trials, the team decided to introduce reusable, waterproof containers to adapt to market needs and practicality. These were designed for easy filling and handling and are available in two sizes for Frass. For the mealworms, containers were selected, showcasing the live worms and appealing to customers interested in fishing or pet care. This comprehensive packaging solution gave BioGroup a robust way to present its products, enhancing market appeal and consumer convenience.

Shopify Website

Problem: As BioGroup ventured into the New Zealand market with their unique Frass and mealworm products, they faced the challenge of establishing an online presence. Without a digital platform, they risked missing vital engagement with potential customers and limiting their market reach.

Solution and Deliverables: Phoenix Rogue addressed this need by developing a functional and user-friendly Shopify website for BioGroup. The website was designed to be straightforward yet effective, providing an essential digital touchpoint for customer interaction. Key features of the site included clear product descriptions, an intuitive layout for easy navigation, and visually appealing graphics consistent with the newly established brand identity. This digital platform not only served as a marketplace for their products but also as a tool for brand storytelling and customer education. The launch of the Shopify website marked a significant step in BioGroup’s journey, enhancing their online visibility and facilitating easier access to their innovative products for customers in New Zealand.